Home > About PVP
People vs. the Pros is a production of Innovative Media Solutions, LLC (IMS), Manhattan
Beach, CA
Innovative Media Solutions, LLC (IMS) develops unique, compelling and custom designed
Integrated Media Programs for major corporations to reach specific and very targeted
demographics. IMS creates dynamic value-added events that effectively blend the
use of TV, print, online, database development, event marketing and hospitality.
The unique synergy of IMS strategic resources empowers sponsors and advertisers
to maximize their investments by transcending common advertising clutter and delivering
focused product or service messages to the right audience at the right time.
IMS produces the PGA TOUR sanctioned golf event, People vs. the Pros (PVP) and in
2006 produced the Trump Million Dollar Invitational, both on ESPN.
IMS plans to extend the PVP golf event to other country specific programs as well
as extending the brand to other sports like: bowling, bass fishing, skiing, auto
racing, etc.
Andy Batkin, IMS CEO
Andy Batkin is credited with being one of the founders of interactive media, back
in 1983. In 1995, Andy and his consulting firm were hired by a small internet start-up
called Yahoo! He developed the business model for Yahoo and his firm was responsible
for Yahoo's media sales until January of 1997 when Andy’s company turned over 1700
sales relationships and helped Yahoo build its own sales force. Mr. Batkin has over
25 years of experience creating innovative and award winning Interactive Marketing
programs for major brands such as Anheuser-Busch, Best Western, BASF, CBS, Coca-Cola,
Walt Disney, Sprint, Yahoo, Lycos, Toyota, NBC, the NFL and Netscape.
Contact:
Andy Batkin
Email: abatkin@peoplevsthepros.com